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Google Local Services Ads Management

Local Services Ads

Connect your advertising to the services you offer and the places you work. Optiseo helps eligible US businesses plan setup, management and lead handling for Google's local service advertising.

Discuss Local Services AdsExplore Local Services Ads support

Start with the right fit for your business.

Before discussing a launch, we review your business category, service area and the setup available to you. That gives us a practical starting point for the work, the information Google needs and how your team will respond to enquiries.

Eligibility and setupExisting account reviewsOngoing management

From business profile to customer conversation.

Four connected areas keep the work grounded in your business. Eligibility, access, responsibilities and management scope are confirmed before launch.

Check the requirements.

Review your business category, location and current account status. Identify the verification steps that apply and the information you will need to provide through Google's process.

  • Category and location eligibility
  • Business Profile and account status
  • Relevant screening requirements

Check the requirements.

1Category and location eligibility
2Business Profile and account status
3Relevant screening requirements

Illustrative lead workflow

Represent the work you actually do.

Review your business details and the services and areas you want to promote. Keep the advertising aligned with the jobs you can take on and the locations you can serve.

  • Business and profile information
  • Service types and service areas
  • Availability and customer expectations

Represent the work you actually do.

1Business and profile information
2Service types and service areas
3Availability and customer expectations

Illustrative lead workflow

Prepare for the response.

Agree who will handle enquiries and how they will be followed up. A clear process helps your team distinguish a suitable opportunity, a booked job and an enquiry that was not a fit.

  • Lead-handling responsibilities
  • Call and message follow-up
  • Lead status and customer outcomes

Prepare for the response.

1Lead-handling responsibilities
2Call and message follow-up
3Lead status and customer outcomes

Illustrative lead workflow

Review the work and the leads.

Assess the available advertising data alongside your feedback on the enquiries received. Use that context to prioritize changes to the setup, budget and response process.

  • Advertising and lead review
  • Service and location fit
  • Agreed management priorities

Review the work and the leads.

1Advertising and lead review
2Service and location fit
3Agreed management priorities

Illustrative lead workflow

Google determines eligibility, verification and ad availability. Advertising charges and Optiseo's management scope are agreed separately. An enquiry is not a guarantee of a booked job.

Discuss Local Services Ads

Know the requirements before committing to a launch.

Know what we are working toward, what is included and how progress will be assessed.

1. Understand the business

Discuss your services, service area, existing Google presence and who handles incoming enquiries.

2. Agree the setup

Confirm the applicable Google workflow, access requirements, responsibilities, budget and scope.

3. Review and improve

Use advertising data and feedback on lead outcomes to decide the next changes.

Before we
get started.

A few things worth knowing.

Is every business eligible?

No. Availability and screening depend on the business category and location. We check the current requirements before recommending a setup; Google makes the eligibility and verification decisions.

Is this the same as a regular Google Search campaign?

The local pay-per-lead route has different setup and eligibility requirements. Google is moving eligible Local Services Ads advertisers into Performance Max campaigns with pay-per-lead goals, while some accounts still use the Local Services Ads portal. We confirm the workflow that applies to your business rather than assume all accounts are the same.

Do I pay per click or per lead?

This advertising route uses Google's lead-charging rules rather than ordinary Search click billing. A lead does not necessarily become a customer. We discuss advertising spend and Optiseo's management work separately when scoping the project.

What information may Google need?

A verified Google Business Profile and business screening may be required, including licence, insurance or other checks where applicable. Requirements vary. Our initial enquiry asks only about your business and current status; it does not ask you to upload identity or verification documents.

Can you help with an account that is already running?

Yes. Tell us what you currently run and what needs attention. We can scope a review of the setup, the leads you receive and how your team follows them up.

What if I do not have a website yet?

You can still contact us. The website field is optional. We will discuss your Google Business Profile, your business category and the requirements relevant to your situation.

Tell us where you work and what you offer.

Share your business category, main service area and whether you already use Local Services Ads. We will use those details to discuss fit and next steps.

What happens next

We will review your details and reply by email. Submitting this form does not apply to Google or confirm eligibility.

1Your project
2Contact details
This field is for validation purposes and should be left unchanged.
Where are you with Local Services Ads?(Required)
A sentence or two is enough. You can leave this blank and discuss the details with us later.
For example: Austin, TX and nearby areas, or United States. You can leave this blank if you are not sure yet.
For example: plumbing, roofing or cleaning.
Google Business Profile status (optional)
Enter example.com or a full address. Leave blank if you do not have a website yet.
You can share a budget or timing if known. There is no budget commitment in this enquiry.