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Google Ads Management for US Service Businesses

Google Ads

Optiseo helps US service businesses plan and manage Google Ads around the services you offer, the areas you serve, and what makes an inquiry valuable.

Discuss your Google Ads Explore Google Ads support

Start with the business.
Build the campaign around it.

Your campaign should reflect your services, your service area, and your capacity to take on customers. Whether you are starting from scratch or reviewing an existing account, those priorities guide the plan.

New campaignsExisting account reviewsOngoing management

Connect the search
to the inquiry.

Four connected areas of work, shaped around your goals. Your proposal defines the campaign types, deliverables, budget, and any website changes.

Find the right searches.

Review services, locations, keywords, and search intent. Organize targeting around the jobs you want and identify irrelevant searches to exclude.

  • Service and location priorities
  • Keyword and search-term review
  • Relevant exclusions

Meet the search with the right service.

Your service + your location
Relevant servicesService areaSearch intent

Illustrative customer journey

Make the offer clear.

Develop ad copy and landing page recommendations that help a potential customer understand your service and take the next step.

  • Ad messaging
  • Landing page recommendations
  • A clear route to contact
YOUR SERVICE PAGE
A clear offer.
A clear next step.

What you do. Where you work. Why a customer should get in touch.

Request an estimate

Illustrative customer journey

Define a useful conversion.

Identify the calls, forms, and other actions that matter. Assess how tracking and customer feedback can distinguish useful inquiries from activity alone.

  • Conversion definitions
  • Tracking requirements
  • Inquiry quality feedback

Follow the inquiry.

1Call or form submitted
2Check service and location fit
3Understand the customer outcome

Illustrative customer journey

Review and improve.

Use campaign performance and your feedback on inquiry quality to prioritize changes within the agreed scope and budget.

  • Campaign performance review
  • Search relevance
  • Agreed next steps

Make the next decision clearer.

Review the search terms
Listen to inquiry feedback
Prioritize the next change

Illustrative customer journey

Advertising spend, management scope, tracking setup, and any landing page implementation are agreed before launch.

Discuss your Google Ads project

A clear plan before
a campaign launches.

Know what we are working toward, what is included, and how progress will be assessed.

1. Understand your business

Discuss your services, markets, goals, existing advertising, and how inquiries are handled.

2. Agree the scope

Set campaign priorities, budget, landing page requirements, and measures of success.

3. Learn from the response

Review the available data and inquiry quality. Include customer outcomes where they can be measured reliably.

Before we
get started.

A few things worth knowing.

How much should I budget for Google Ads?

The right budget depends on your market, services, goals, and the value of a new customer. Advertising spend and management scope are agreed before launch.

Can you work with an existing Google Ads account?

Yes. Share what you currently run and what needs to improve. An account review can help identify the priorities for the proposed work.

Is this the same as Local Services Ads?

Local Services Ads is a separate Google product with category, location, and verification requirements. Eligibility and management can be discussed separately if it suits your business.

Let’s put your next
campaign in context.

Share your website, the services you want to promote, where you operate, and whether you already advertise.

What happens next

We’ll review your project details and reply by email to discuss the next step. You can inquire even if you don’t have a website yet.

1Your campaign
2Contact details
This field is for validation purposes and should be left unchanged.
Where are you with Google Ads?(Required)
A sentence or two is enough. You can leave this blank and discuss the details with us later.
List the cities, states, regions, or nationwide coverage you serve. You can leave this blank if you are not sure yet.
Enter example.com or a full address. Leave blank if you do not have a website yet.
An approximate amount or range is useful. Ad spend is separate from management fees.