Website performance audits
Find Your Website’s
Next Opportunity.
Understand what is holding your website back. We review speed, search foundations, content and customer journeys within an agreed scope, then prioritize the improvements that matter to your business.
A focused audit.
A clear plan.
For US service businesses and Shopify store owners planning improvements to an existing website. Start with the problem you want to understand and the decisions you need to make.
We agree the scope, access and fee before the review begins.
What the audit gives you
- Findings grounded in the agreed checks
- A clear explanation of why each issue matters
- Prioritized recommendations and suggested next steps
Implementation can be scoped and quoted separately once the priorities are clear.
What your website
audit can cover.
We agree the pages, checks, access, timing and fee around the decisions you need to make. The audit focuses on evidence and practical priorities.
Speed and mobile use
Check loading, layout stability and usability on key pages. Review laboratory performance tests alongside real-user data where it is available, keeping those measures distinct.
Search foundations
Review crawlability, indexing signals, page titles, internal links and relevant structured data for Google and Bing. Where access is agreed, use Search Console and Bing Webmaster Tools to investigate issues affecting important content.
Content and clarity
Assess how clearly your service, collection or product pages answer customer questions. Look at site structure, missing information and opportunities to make the next step clearer.
Inquiries and purchases
Walk through the agreed contact or shopping journeys. Review calls to action, forms and navigation, with conversion tracking included where the agreed access and scope allow.
Findings you can
act on.
The review explains what needs attention, why it matters and what to do next. Priorities consider the likely impact on customers, the evidence available and the effort involved.
You can use the findings to plan work with your team or discuss implementation with Optiseo.
An inquiry form asks for a website when the customer has none.
- Issue
- A required website field prevents a new business from completing its inquiry.
- Why it matters
- A potential customer reaches the form but cannot take the next step.
- Recommended action
- Make the field optional, explain what to enter and check the journey on mobile and desktop.
Example only. Your review will reflect the agreed scope and evidence from your website.
A clear scope.
A practical review.
Start with the website and the problem you want to understand. We agree the review before work begins.
Share your starting point.
Send your website and explain what is not working as expected, whether that is speed, visibility, inquiries or the shopping journey.
Agree the review.
Confirm the pages, journeys, access, timing and fee. That keeps the work focused on the decisions you need to make.
Plan the next changes.
Review the findings and priorities. Any implementation is agreed separately unless it is included in the written scope.
Before you
get started.
A few details about scope, access and the next step.
How is the audit priced?
We agree the scope and provide a quote before work begins. The fee depends on the pages, checks and customer journeys included. Implementation is quoted separately unless it is part of the agreed scope.
Can you review WordPress and Shopify websites?
Yes. We can discuss a review of a WordPress website or Shopify store. The scope depends on the platform, the pages that matter and the customer journeys you want to improve.
Will you need access to my accounts?
Some checks use public pages. Others may need agreed access to your website, Search Console or Analytics. We will explain what is needed for the agreed scope. Do not send passwords through the form.
Does the audit include fixing the issues?
The audit identifies and prioritizes the agreed findings. Implementation is a separate scope unless the written agreement includes it. You can discuss the next work with us or use the findings with your existing team.
What if I do not have a website yet?
An audit is for an existing website or store. If you are starting from scratch, explore Website Builds or Shopify support, and tell us what you want to create.