SEO Strategy Consulting
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Custom SEO strategies designed to grow visibility across Google and AI search platforms, while turning traffic into measurable, qualified leads.
SEO strategy and AI visibility FAQs
Practical answers about priorities, content, measurement and the limits of search optimization.
What should an SEO strategy include?
Start with business goals, the customers you want to reach and evidence from the existing website. A useful plan prioritizes technical obstacles, important pages, content gaps, internal links and measurement. Each recommendation should explain the problem, proposed change and intended benefit.
Do SEO and AEO require separate websites?
No. Answer engine optimization, often called AEO, is a marketing term for making information useful in answer-based search experiences. Your existing website can serve both conventional search and people asking detailed questions. A separate site is not inherently necessary.
Do I need special AI files or schema to appear in Google’s AI answers?
Google says there are no special AI files or schema requirements for appearing in its AI search features. Focus on useful, accessible content and normal search requirements. Markup should accurately describe the page; adding more markup does not guarantee selection.
What makes a useful service page?
It explains who the service is for, what is involved, what it costs or what affects the cost, and how to take the next step. Add relevant examples, limitations and answers to real customer questions. Have someone with direct knowledge check facts before publishing.
Can AI help write website content?
AI can help organize drafts and identify questions, but someone who knows the business needs to verify the result. Check claims, examples, citations and tone. Publishing large amounts of low-value content to manipulate search results can violate Google’s spam policies.
How should AI visibility be measured?
Treat observed AI responses as a sample. Record the question, tool, date and relevant settings, then check whether the business was mentioned accurately and whether sources were cited. Changes in a sample are useful clues, not a complete measure of everyone’s search experience.
Can you guarantee rankings, traffic or leads?
No responsible forecast can guarantee what a search platform will show or how many customers will buy. Set goals and evaluate evidence, but distinguish a target from a contractual deliverable. Useful reporting explains both progress and what remains uncertain.
What should be agreed before an SEO engagement starts?
Confirm the scope, priorities, fees, access, content approval process, implementation responsibilities and review schedule in writing. Also clarify ownership of accounts and work, contract terms and how changes to the scope will be handled. The agreement should reflect the actual project.
Information checked September 6, 2026. Sources: Google: SEO starter guide · Google: AI features and your website · Google: Search spam policies · Optiseo: Contact.